Isolda Medina is a Real Estate Consumer Insights Specialist who helps established, data-minded real estate professionals understand what buyer, seller, and industry research is revealing about today’s consumer. Through her content , In Stats We Trust, she translates data into insight, opportunity, and action so agents can strengthen their marketing, positioning, and client-acquisition strategies. Her work is grounded in the CONVERT framework and her book, The Pipeline Doesn’t Lie / El pipeline no miente, which turn research and market intelligence into practical systems for pipeline growth, niche development, and smarter business decisions. As an engineer and senior project manager turned real estate strategist, Isolda combines systems thinking, market analytics, and client-acquisition discipline to help professionals build businesses that are engineered, measured, and continuously improved—not dependent on personality, inconsistent activity, or luck. In South Florida, she applies this expertise through Avanti Way East Miami and AVEX, identifying client-acquisition opportunities, converting consumer insights into referrals and business growth, and supporting experienced agents who want to use data and technology to serve buyers, sellers, and investors more intelligently.